EqualWeb's Amos Lavi, VP Sales and Strategy

EqualWeb – Digital Accessibility

EqualWeb makes websites accessible

 

Why is it important for every website to be accessible?

In the physical world, it goes without saying that access for people with disabilities must be ensured, such as entrance ramps, accessible restrooms, and so on. The same goes for the digital world – morally, legally, and economically.

People with disabilities must be allowed the same access to information, and the ability to perform actions on stores and websites as anyone else can. The idea is to make it an Equal Web – and this is very easy to do with EqualWeb.

What services does EqualWeb offer?

EqualWeb has created a proprietary technology that automatically remediates issues of web accessibility, issues determined by the W3C – World Wide Web Consortium, and guided by the WCAG – Web Content Accessibility Guidelines.

What specific accessibility features does EqualWeb offer to its clients?

In our accessibility menu, we offer features such as screen reader adjustment, keyboard navigation, numeric navigation, blink block, text reader, voice commands, color adjustments, customer color, font sizing, readable fonts, and others. These features are presented once clicking on the widget’s icon on every web page to provide the ultimate accessibility for any user’s needs.

How does the “Installation” process work? Is it lengthy?

The installation process is incredibly simple, for the automatic remediation (Auto plan) our clients can choose to download the widget’s code directly from our site.The process of embedding the code won’t take more than 10 minutes. For the fully managed manual remediation plans (managed plan) that combines custom manual adjustments to the site, we guarantee full remediation in less than 30 days.

Why potential clients should chose EqualWeb

When a company chooses an accessibility provider, it is important to check for experience. Do not hesitate to ask for the company’s portfolio of clients. You need to feel secure with the process and to have confidence with the company you choose.

A typical client onboarding process at EqualWeb begins with evaluating the customer’s website before proceeding with any remediation widgets.

EqualWeb then issues a report to highlight the changes required to make the website/mobile app accessible. After ensuring that the site meets WCAG standards, EqualWeb issues an accessibility certificate to be placed at the site.

A good case study example is EqualWeb’s collaboration with Fiverr, the biggest online global trading platform. The client’s website was very complex, with hundreds of components changing every month. To facilitate a more seamless operation, Fiverr installed the EqualWeb remediation widget. EqualWeb technicians analyzed the site behind the scenes using their smart AI engine from the ground up, introducing accessibility rules that fit the code, content, and style. This automated process was not only designed to fix common issues, but also to ensure the highest levels of compliance. In Fiverr’s case, this automated process fixed 70% of the accessibility issues in less than a day. Following this, EqualWeb accessibility experts initiated the manual process of auditing and remedying all Fiverr components and templates – and in a number of weeks, the site was 99% accessible. Rather than hiring an expensive in-house professional, Fiverr chose to go with EqualWeb, spending only a fraction of the amount they’d have spent otherwise.

Where is Equalweb located?

We are located in the U.S and Israel, where digital accessibility laws have been in effect for over 6 years. We were one of the first companies to offer full WCAG compliance and we are now happy to say that the percentage of accessible websites in Israel is one of the highest in the world.

Our mission is to help and adjudicate website owners around the world about the importance of digital accessibility and to offer a very convenient and easy way to achieve web accessibility for their users.

What sets EqualWeb apart from the other companies offering a similar service?

There are a few accessibility tools today, some are even offered free, however most of them usually do more harm than good by interfering and blocking blind users text reader software due to poor development. In worst cases, they also collect users data for malicious purposes.

EqualWeb has been performing digital accessibility for over 6 years. Our technology allows users to select from 27 accessibility functions to create the optimal browsing experience, regardless of disability or personal limitation. No user’s data is being collected in the process. We are trusted by banks, government sites and well- known brands worldwide.

Without interfering with a website’s architecture that’s already running, or modifying its existing codes, we integrate our widget solutions into client websites to create a digitally inclusive channel for media consumption. Our team of IT experts, designers and programmers then meticulously scan customers’ site domains to unearth issues that may hinder web accessibility. The company’s machine learning algorithms identify and analyze inconsistencies in data patterns. By either using an automatic remediation process or applying its fully managed manual remediation plans, we then introduce accessibility rules that fit customers’ code, content, and style.

With a single line of code at the back end, EqualWeb fulfills the entirety of their accessibility needs.

www.equalweb.com